Marketing your business can be tough. It seems like you’re always looking for new ways to get the word out, and it’s often difficult to find the time to reach all of your potential customers even with high-quality content. Luckily, there are tools out there that can make your marketing efforts far easier than you might expect! These 5 tools will help you reach more customers and show them the value of what you have to offer, so you can grow your business even faster than before!
1. Content Automation
Getting content onto your site automatically can be a big time-saver. For example, with a service like IFTTT (short for if that then that), you can create recipes that pull in RSS feeds from popular news sites and social media outlets, combine them with your own pre-existing content, and schedule everything to appear on your website at specified times. It’s also useful for creating timely marketing campaigns based on current events. For example, if there’s a new Star Wars movie coming out next month, you could set up an IFTTT recipe that pulls in relevant YouTube videos and posts links to those videos on Twitter or Facebook whenever they are mentioned by name. This will allow you to capitalize on people who are already interested in Star Wars—and it will give them another reason to come back to your site later. Another tool is called Feedly; it allows users of all skill levels easily access thousands of articles related to their business niche or interest area by simply searching for keywords or topics they want covered. Users can save these articles into different folders which they can later access via their desktop computer or mobile device.
2. A/B Testing Software
One of the most essential tools for digital marketers is software that lets you do A/B testing. It lets you put two similar versions of a web page against each other and see which one performs better. If you want your marketing efforts to be effective, it’s crucial that you know how to use such software—and make sure your sales team uses it too. These kinds of tools can bring your results from good to great very quickly, so don’t leave them out!
3. Giveaway Tool
Social promotion is a huge part of successful marketing. Giving away something for free (or nearly free) builds your mailing list, and it builds brand recognition. If you want people to come back for more later, you have to give them something valuable up front. No one is going to come back if all they get is spam about how great your services are—give them a preview of what’s in store if they sign up for your mailing list!
4. Customer Feedback Tool
There are times when you may want to know how a client or customer feels about your product or service. In those cases, surveys can be invaluable. Surveys are a great way of collecting customer feedback and can help give you an idea of what they like and don’t like about your business. For example, if you have a clothing store that sells t-shirts, it would be helpful to know if customers prefer cotton over polyester shirts. And while it might seem obvious that people prefer cotton t-shirts over polyester ones, it’s important to get as much information as possible from customers so that you can tweak your products and services accordingly. A survey tool is easy to use—all you need is a computer with internet access—and will allow you to create customized questions for each survey so that only relevant information is collected. It also allows for anonymity so that customers feel comfortable answering questions honestly without worrying about their identity being revealed later on down the line.
5. Lead Magnet Generator
If you’re looking for new customers, it helps to give something away for free in exchange for their contact information. This lead magnet can be as simple as a special report or ebook. Once they download your freebie, you have their attention and can now market directly to them. Lead magnets also serve another purpose: building your email list. As long as people are giving you permission to email them, there is no limit on how many emails you can send out promoting your products and services.