Think of a website as a home, your business’ home. Just as someone drops by your house when they’re looking for you, so is it with your business website when someone is searching for your company or your product. In times like this where everything is almost digitalized, especially the marketplace, a business or company cannot afford not to have a website.
Benefits of a Website as a Business Owner
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Visibility.
You know this already; the world is a digital marketplace. Consumers are out on the internet everyday researching a product, searching for information to help them make smart purchasing decision. And heck yeah, without a website you miss out the opportunity of being discovered. Your website is basically the center of your company’s or business’ online presence. A good percentage of purchase decision starts with a random search engine search. Google and its sisters never fail. When you search products or services online, what these information engines do is to pull up websites having contents on what you searched for. This is the visibility advantage. Then, where there is a smart use of SEO, ranking would be a plus.
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Communication and Marketing.
A website is a home. And in a home –or house– there are rooms. One of the rooms in a website is the blog page. Although not every website has this, however, it’s quite a necessary marketing tool for engagement and traction. Your business contents need to have a single, safe shelf. And your website acts as that shelf. Every piece of content you churn out on your business page drives potential customer to your website where they’ll want to read and know more about your business. Thanks to your content creator, they get to your website and stumble upon more valuable contents. Trust me, it has been a proven way of endearing leads and existing customers.
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Professional Impression.
A website gives potential customers a good impression about your business. It depicts professionalism. Having a website is a subtle way of saying “I didn’t come here to play” yunno. Lol hol up, I’m not saying those that don’t have a website are jokers, no. I’m only emphasizing the way a potential customer will perceive you when they search for your business online and find an active website. Last year, when I was looking for an IT Placement, I heard of an audit firm around, so I decided to look them up and get necessary details. But surprisingly, their website was zero. Okay not really zero, just shabby and outdated. I began asking myself if the firm was still existing. I was totally unimpressed. Whispers: I had plans of helping their online life but I wasn’t called. Their loss.
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Having a Website Builds Credibility.
One basic thing brands must ensure to do is to gain the trust of their potential and existing customer. A website can be used to establish this trust. Through your website contents, a potential customer sees the stuff you’re all about, your online reputation too. The interactions and engagements fosters this credibility and strong relationship. Whether you like it or not, a business with an active website is likely to be chosen over the one that doesn’t have one. Does your business or company have a home? It’s not so tedious. Some couple of bucks could give you one. Fix an appointment with a web developer today (wide grin)
By the way, when did you find out the full meaning of WWW? Me, I can’t remember 😌
